Paid advertising has a trust problem. Most agencies take a percentage of ad spend, hide the actual numbers behind opaque reporting, and require minimums that force you to spend more than your strategy actually needs. We run paid ads differently. Strategy first, platform second. Honest budget recommendations. Full transparency on every number, every week.
À la carte by design - your strategy doesn't require every platform, and the ones it does require depend entirely on where your customers actually spend their time.
Hulu, Peacock, Paramount+, Disney+, Max, Tubi · Roku, YouTube TV, Fire TV, Apple TV, gaming consoles · premium publisher inventory.
Start with one platform. Add others when the strategy calls for them. We'll tell you when to scale up and more importantly, when to stay put.
Most paid ad agencies have built their business models on the assumption that you won't look too closely. Blended reporting. Rolled-up numbers. "Managed dashboards" that show you what the agency wants you to see. We built ours on the opposite assumption: that the clients who look most closely are the ones worth keeping longest.
All ad accounts are created in your name. You own the data, the creative, the history. If we ever part ways, nothing leaves with us.
Full access to live performance reporting. Not a polished PDF once a month. Real numbers, refreshed hourly, visible whenever you want to look.
Every invoice shows exactly what went to ad spend and exactly what went to our management fee. No bundled line items. No "media plus services" obscuring the split.
A short plain-English note from your strategist every week. What we changed, what we learned, what we're testing next. Written for a founder, not a CMO.
The test of transparency isn't what an agency shows you when things are going well. It's what they show you when they're not. We've built our reporting around the second one.
The industry standard is "you must spend at least $X/month or we won't take you on." That number is almost never about what your business needs. It's about what the agency needs to justify its fee structure. We built a different approach.
We usually start clients below their long-term spend level. The goal of month one isn't revenue. It's data: which audiences respond, which creative resonates, which platforms are worth scaling.
Once we've identified the parts of the strategy actually producing results, we scale investment into those specifically. Concentrated where the return is real.
Audiences that don't convert, platforms that underperform, creative that fatigues: we pull spend from them and tell you why, in writing.
Sometimes the right answer is to spend more. Sometimes it's to hold flat. Sometimes it's to spend less and fix something upstream first. Our actual recommendation, not whichever option grows our fee.
Paid ads aren't a volume game. They're a precision game. Our job is to help you spend the right amount, not the maximum amount, on the right things.
Because clarity about pricing is part of the transparency promise. Here's exactly how our fee structure works and what "à la carte" actually means in practice.
Whatever you invest in ads goes directly to Google, Meta, LinkedIn, etc. Billed to your card or through the ad platform. We don't mark this up. We don't route it through us. Not a cent of your ad budget pays us.
A flat monthly fee based on the complexity of the strategy, the number of platforms active, and the level of creative and optimization work involved. Starts at 10% of ad spend for a single-platform engagement and scales based on scope, not on how much you spend on ads.
Sometimes campaigns need new creative: video, photography, custom graphics. That's quoted separately and only when you actually need it. Often handled through our Graphic Design or Video & Media services.
A small business running Google Ads and Meta with $3,000/month in ad spend might pay roughly $270/month (9% across 2 platforms) for management plus that $3,000 that goes directly to the ad platforms.
An established business running five platforms with $20,000/month in ad spend might pay $1,200/month (6% across 5 platforms) for management plus that $20,000 that goes directly to the platforms.
The fee difference reflects the strategy and optimization work involved, not a percentage of spend.
We will never push you to spend more than your strategy needs. Our fee scales with ad spend, but our incentive isn't to inflate your budget — it's to find the spend level that actually performs. We always start low, scale only into what's working, and pull back the moment a channel stops earning its keep. The right number is the one that drives growth, not the one that pads an invoice.
Ad spend alone doesn't move the needle. No matter how much you spend, if the environment around the ad — your offer, your story, your creative, your funnel — doesn't make people want what you sell, the money disappears. That's why we always do both: build the conditions that earn attention alongside the spend that buys it. We don't pour budget into a campaign without knowing it's actually going to work. Let's talk through what your story really needs to say, and where to put the spend that backs it up.