Branding & Identity Systems | Leveret Drive
Services Branding

An identity that holds up everywhere your name appears.

A great brand is more than a logo. It is the marks, colors, type, and voice that make a truck wrap, a proposal, and a social post all feel unmistakably yours. We build that whole system, plus the guidelines that keep it strong for years.

Start the conversation See rebrands
What a brand system includes

Everything you need to look your best.

Logo & marks

A main mark plus the lockups, icons, and versions that look sharp at every size and on every surface.

Palette & type

Colors and type chosen to shine in the real world: on screens, on trucks, and in print.

Voice & messaging

How you sound, the line that sums you up, and the words that make people lean in.

Guidelines

A clear guide that keeps everything consistent for your team, your vendors, and anyone who builds with your brand next.

Recent rebrands

See the transformation.

Apex logo before rebrand
Apex logo after rebrand by Leveret Drive
BEFORE AFTER
Apex Drag to compare
Bradford Financial logo before rebrand
Bradford Financial logo after rebrand by Leveret Drive
BEFORE AFTER
Bradford Financial Drag to compare
NowDry logo before rebrand
NowDry logo after rebrand by Leveret Drive
BEFORE AFTER
NowDry Drag to compare

Once your new identity is ready, the same team keeps building with it, so every graphic, page, and video stays on brand. That is what graphic design on subscription is for.

Case study, a system in the wild

The Rustic Hut became ROHN Studio.

A Michigan furniture maker builds heirloom quality pieces, and now the brand shows it. We created the full identity, mark, palette, and type, then the art direction, photography, and website that bring it to life.

THE MARK
ROHN
STUDIO
CHAR
BONE
BRONZE
LIMEWASH
SMOKE
MACHICO WORDMARKS
Cormorant Garamond DISPLAY
Jost LABELS & BODY
ROHN Studio Ember collection campaign photography, charred dining table in a dark room
ROHN Ember Knob pedestal table product photography
PRODUCT ART DIRECTION
ROHN Studio website home page designed and built by Leveret Drive
ROHNSTUDIO.COM
Case study, a system in the wild

Schramm Construction became QDBI.

A trusted Fox Valley contractor with thirty years of great work relaunched as Quinn Design-Build, with a new mark, palette, and type, plus a social system that keeps the brand front and center.

THE MARK
NAVY
DEEP
TEAL
ORANGE
GREY
QDBI social post, brand quote card on navy
QDBI social post, job-site photography with navy scrim
QDBI social post, value icon motif in accent orange
THE SOCIAL SYSTEM QDBI.NET
EUROSTILE EXT DISPLAY & WORDMARK
Novecento Slab EDITORIAL
BEBAS NEUE EYEBROWS & TAGS
Our approach, story first

Every brand that wins is built on story.

People choose the brand they understand fastest. So before we design anything, we get your story clear, using the fundamentals of Donald Miller's StoryBrand philosophy.

The idea is simple and powerful: your customer is the hero, and your brand is the guide. Every mark, color, and word we create helps you play that part well.

Two people working through a brand story at a table
01 The customer is the hero, not you.
02 They have a problem. Name it plainly.
03 Your brand shows up as the guide.
04 Give them a plan they can repeat.
05 Call them to action, clearly, once.
06 Show what success looks like.
07 And the reward for taking the next step.

Adapted from Donald Miller's StoryBrand framework.

Where to start

Let your brand show the world how good you already are.

Free consultation Ask us anything