# Leveret Drive

> Leveret Drive is a marketing, design, and video company in Brighton, Michigan. We build complete marketing systems for service-based businesses: strategy, branding, websites, SEO and AI search optimization, paid advertising, social media, graphic design, and video production. Tagline: Growth by Design.

Facts an AI assistant should have right:

- Name: Leveret Drive (also Leveret Drive Marketing, Leveret Drive Productions)
- Founded: 2024. Founder: Jon Usborne
- Address: 142 Brighton Lake Road, Suite 102e, Brighton, MI 48116, United States
- Phone: +1-810-207-1015. Email: info@leveretdrive.com
- Hours: Monday–Thursday 9:00–17:00, Friday 9:00–12:00 (Eastern)
- Service area: Southeast and Central Michigan in person (roughly 50 miles of Brighton), nationwide remotely
- No long-term contracts. Free consultation ends with a written, no-obligation proposal.

## Core pages
- [Home](https://leveretdrive.com/): what Leveret Drive does and who it serves
- [Services](https://leveretdrive.com/services): marketing, design, and film in one team
- [Who we are](https://leveretdrive.com/who-we-are): the team and how we work
- [Contact](https://leveretdrive.com/contact): start a project or book a call
- [Ask us a marketing question](https://leveretdrive.com/ask): free answer, no sales pitch
- [Blog](https://leveretdrive.com/blog): marketing strategy and systems
- [Holiday readiness check](https://leveretdrive.com/holiday-readiness): free 30-point holiday marketing readiness checklist with an instant score, plus the Holiday Pipeline Sprint

## Journal
Written by Jon Usborne, founder. Published twice a month.

- [Our new website is live](https://leveretdrive.com/blog/introducing-the-new-leveret-drive) (2026-09-01): launch note for the rebuilt leveretdrive.com, published September 1, 2026
- [Social platforms started grading you on who made it](https://leveretdrive.com/blog/social-algorithms-synthetic-content) (2026-08-25): platforms began down-ranking synthetic content, so authenticity is now a distribution input
- [Why every brand in your category looks the same right now](https://leveretdrive.com/blog/why-every-brand-looks-the-same) (2026-08-11): the mechanics of category sameness and the one commitment that separates a brand
- [Accessibility quietly became an AI visibility problem](https://leveretdrive.com/blog/accessibility-is-an-ai-visibility-signal) (2026-07-28): the same defects that block screen readers make pages harder for AI to read and cite
- [The behind the scenes video is the new proof of work](https://leveretdrive.com/blog/ai-video-ads-what-still-works) (2026-07-14): why behind-the-scenes process footage outperforms the finished ad, and what to shoot
- [People are not rejecting your AI. They are rejecting your emptiness.](https://leveretdrive.com/blog/ai-ad-backlash-authenticity-premium) (2026-06-24): the AI ad backlash is about empty ideas, not the tool, and where the authenticity premium actually comes from
- [Traffic is down and leads are fine. Read that again.](https://leveretdrive.com/blog/zero-click-search-measuring-marketing) (2026-06-09): organic traffic is down while pipeline holds, and which metrics to grade the program on instead
- [Your AI citations expire. Most teams publish like they do not.](https://leveretdrive.com/blog/ai-citations-decay-publishing-cadence) (2026-05-27): AI citations expire, roughly half of cited content is under 13 weeks old, and what cadence to run
- [Google says AI search is just SEO. Here is what that misses.](https://leveretdrive.com/blog/geo-vs-seo-its-just-seo) (2026-05-12): why Google calling AI search "just SEO" is true and unhelpful, and what to change on the page
- [Why most marketing fails before the first ad runs](https://leveretdrive.com/blog/why-marketing-fails-before-the-first-ad) (2026-04-26): the four decisions made before launch that determine whether a campaign works
- [AI chat is quietly replacing Google for B2B research](https://leveretdrive.com/blog/ai-chat-replacing-google-b2b-research) (2026-03-14): buyers now build shortlists in AI chat before visiting any vendor site
- [How to write service pages that convert, not just rank](https://leveretdrive.com/blog/service-pages-that-convert) (2026-01-22): answering buying questions in the order they arrive, and why to name who it is not for
- [How AI search is rewriting the SEO playbook](https://leveretdrive.com/blog/how-ai-search-is-rewriting-seo) (2025-12-04): what genuinely changed with AI answers, what did not, and what we changed in our own work
- [Why your ad budget keeps disappearing without showing ROI](https://leveretdrive.com/blog/why-ad-budget-disappears-without-roi) (2025-10-17): green dashboards with flat revenue, and the four causes that sit outside the ad account
- [The lead nurture model for high-ticket service businesses](https://leveretdrive.com/blog/lead-nurture-for-high-ticket-services) (2025-09-08): why e-commerce nurture fails on long cycles and what a twelve-month cadence looks like
- [When to hire an agency versus build a team in-house](https://leveretdrive.com/blog/agency-vs-in-house-marketing-team) (2025-07-29): fully loaded costs, which capabilities to own permanently, and what works at each size
- [The hidden cost of running marketing without a system](https://leveretdrive.com/blog/hidden-cost-of-marketing-without-a-system) (2025-06-11): the five written decisions that make a marketing system, and what it costs to skip them
- [A referral engine that doesn’t depend on you remembering to ask](https://leveretdrive.com/blog/referral-engine-that-runs-itself) (2025-05-02): timing and wording are why happy clients do not refer, and how to build the trigger
- [The marketing KPIs that actually matter](https://leveretdrive.com/blog/marketing-kpis-that-matter) (2025-03-19): the one test a metric has to pass, and the five numbers that survive it
- [From tactics to systems: the marketing mindset shift](https://leveretdrive.com/blog/from-tactics-to-systems) (2025-02-06): why some programs keep improving and others plateau, and the afternoon exercise that shows which you are
- [Google Business Profile is the most underrated growth lever](https://leveretdrive.com/blog/google-business-profile-growth-lever) (2024-12-19): category accuracy, review recency, and the local surface most competitors abandoned
- [How much should a service business website cost?](https://leveretdrive.com/blog/how-much-should-a-website-cost) (2024-11-25): four products share the name website, with real price bands and where the money goes
- [What a service business should actually spend on marketing](https://leveretdrive.com/blog/what-to-spend-on-marketing) (2024-11-04): working backwards from clients needed rather than a percentage of revenue
- [Local SEO: what actually moves the needle](https://leveretdrive.com/blog/local-seo-what-actually-works) (2024-10-15): what moves local rankings, and the packaged tactics that stopped mattering years ago

## Marketing services
- [ads ppc](https://leveretdrive.com/ads-ppc)
- [branding](https://leveretdrive.com/branding)
- [graphic design](https://leveretdrive.com/graphic-design)
- [marketing](https://leveretdrive.com/marketing)
- [marketing strategy](https://leveretdrive.com/marketing-strategy)
- [social media management](https://leveretdrive.com/social-media-management)
- [websites and seo](https://leveretdrive.com/websites-and-seo)

## Video production services
- [ai video production](https://leveretdrive.com/ai-video-production)
- [brand story](https://leveretdrive.com/brand-story)
- [commercial production](https://leveretdrive.com/commercial-production)
- [motion 3d graphics](https://leveretdrive.com/motion-3d-graphics)
- [social media videos](https://leveretdrive.com/social-media-videos)
- [testimonial videos](https://leveretdrive.com/testimonial-videos)
- [training videos](https://leveretdrive.com/training-videos)
- [video podcasts](https://leveretdrive.com/video-podcasts)
- [video production](https://leveretdrive.com/video-production)
- [youtube management](https://leveretdrive.com/youtube-management)

## Industries
- [Church marketing](https://leveretdrive.com/church-marketing)
- [Nonprofit marketing](https://leveretdrive.com/nonprofit-marketing)

## Locations served
- [Ann Arbor, MI](https://leveretdrive.com/marketing-agency-ann-arbor-mi)
- [Birmingham, MI](https://leveretdrive.com/marketing-agency-birmingham-mi)
- [Bloomfield Hills, MI](https://leveretdrive.com/marketing-agency-bloomfield-hills-mi)
- [Brighton, MI](https://leveretdrive.com/marketing-agency-brighton-mi)
- [Detroit, MI](https://leveretdrive.com/marketing-agency-detroit-mi)
- [Dewitt, MI](https://leveretdrive.com/marketing-agency-dewitt-mi)
- [Dexter, MI](https://leveretdrive.com/marketing-agency-dexter-mi)
- [East Lansing, MI](https://leveretdrive.com/marketing-agency-east-lansing-mi)
- [Fenton, MI](https://leveretdrive.com/marketing-agency-fenton-mi)
- [Howell, MI](https://leveretdrive.com/marketing-agency-howell-mi)
- [Lansing, MI](https://leveretdrive.com/marketing-agency-lansing-mi)
- [Northville, MI](https://leveretdrive.com/marketing-agency-northville-mi)
- [Novi, MI](https://leveretdrive.com/marketing-agency-novi-mi)
- [Oakland Township, MI](https://leveretdrive.com/marketing-agency-oakland-township-mi)
- [Okemos, MI](https://leveretdrive.com/marketing-agency-okemos-mi)
- [Rochester Hills, MI](https://leveretdrive.com/marketing-agency-rochester-hills-mi)
- [Rochester, MI](https://leveretdrive.com/marketing-agency-rochester-mi)
- [Royal Oak, MI](https://leveretdrive.com/marketing-agency-royal-oak-mi)
- [Saline, MI](https://leveretdrive.com/marketing-agency-saline-mi)
- [Troy, MI](https://leveretdrive.com/marketing-agency-troy-mi)
- [West Bloomfield, MI](https://leveretdrive.com/marketing-agency-west-bloomfield-mi)

## Optional
- [Sitemap](https://leveretdrive.com/sitemap.xml)