About / Who We Are

Leveret Drive is a team.
Not a machine.

Behind every strategy, every website, every video, every campaign, there's a person. Named, accountable, invested in the outcome. When you hire Leveret Drive, you hire the people on this page. Not a sales rep, not an account manager, and not an AI pretending to be either.

We're a small team on purpose. It keeps us close to the work, close to our clients, and honest about what we can and can't take on. We'd rather do ten engagements well than a hundred engagements adequately.

Based in
Brighton, Michigan
Team
Small & senior
Founded on
Strategy first
The team

Your new marketing department.

Leveret Drive isn't just a dude with a laptop. We are a team of experts who continue to learn and grow together, keeping our finger on the pulse of the ever-changing marketing landscape.

Jon Usborne, Founder

Jon started Leveret Drive after a decade of watching marketing agencies overpromise and underdeliver. He leads strategy, creative direction, and on-camera production.

Jon Usborne

Founder

Julie Usborne, CEO

Julie runs the business so the rest of the team can focus on the work. She's also the reason anything actually gets finished on time.

Julie Usborne

CEO

Andrew Kistner, Marketing Strategist

Andrew builds the marketing plans, runs the client engagements, and translates strategy into ship-able weekly execution.

Andrew Kistner

Marketing Strategist

Erin Altenberger, Executive Assistant

Erin keeps the calendars, the projects, and the humans aligned. She's the reason everything lands where it should, when it should.

Erin Altenberger

Executive Assistant

Olivia Root, Social Media Coordinator

Olivia runs client social media from strategy through posting. She thinks in hooks, holds, and conversion paths.

Olivia Root

Social Media Coordinator

Noah Lewandowski, Graphic Designer

Noah designs brand systems, campaign assets, and the kind of work that makes a marketing effort feel credible before a word gets read.

Noah Lewandowski

Graphic Designer

Ashley Poirier, Copywriter

Ashley writes the words. Websites, emails, scripts, ads, and the occasional strategic memo that changes an entire quarter's direction.

Ashley Poirier

Copywriter

Ethan Garcia, Graphic Designer

Ethan pairs with Noah on design systems and takes lead on motion, social creative, and brand-in-motion work.

Ethan Garcia

Graphic Designer

Kristin Grifka, Web Designer

Kristin designs and builds the websites. If you're looking at a Leveret Drive site, chances are Kristin built it.

Kristin Grifka

Web Designer

What we believe

Marketing was supposed
to be fun.

Remember that part? You had something great to share with the world. A service people actually needed. A story worth telling. Marketing was going to be how you got it out there.

Then it got tainted. Tactics that didn't work. Agencies that overpromised. Tools that didn't talk to each other. Trends you felt obligated to chase. Somewhere along the way, the thing meant to help you share your work became the thing draining the energy to do it.

You're not supposed to do this alone. That's what a real team is for: a strategist, a designer, a writer, a system of experts working in coordination. The weight of marketing lands on people whose whole job is to carry it.

That's the relief we're built to deliver. And here's the part most business owners forget is possible: when the right team is running the system, marketing starts to feel like it was supposed to feel again.

That's the kind of marketing we're building. For ourselves, for our clients, for anyone who's ready to stop treating marketing like an experiment and start treating it like a system.

The Leveret Drive team at work

In the room. We love what we get to do.

The name

Wait... what on earth
is a leveret?

Plate I
A vintage botanical illustration of a young hare leaping through a meadow of wild grasses, daisies, and pink wildflowers.
Lepus europaeus, juvenile

A young hare. Fast, alert, adaptive, built for growth.

lev · er · et /ˈlev(ə)rət/ noun a young hare.

We chose the name Leveret because a leveret is a young hare: fast, alert, adaptive, and built for growth. Not yet fully grown, but already brimming with potential and ready to run at full stride.

To us, it symbolizes the kind of businesses we love to work with. Companies that are brimming with potential and ready to run. Businesses that don't need to be taught how to move, just shown where to go and given the space to get there.

At Leveret Drive, we help organizations harness that energy, align their operations, and accelerate toward their true capacity. Just like a leveret finding its speed, we help businesses navigate challenges, gain momentum, and thrive in their environment.

It's about helping companies not just step forward, but run at their full potential.

Ready to get started?

Let's set up a call.

You've seen the work, the team, and the story behind the name. If any of it resonates, or if you just want to get a read on whether we're the right partner, the Marketing Assessment is the best next step. It's a 60-minute Zoom call where we walk through your business, your marketing, and what's actually in the way of the results you want. Zero cost. Zero obligation.

Bring your questions. We'll bring straight answers.

60-minute Zoom call.