Jon Usborne didn't study church communications from the outside - he spent twenty years living it. A decade on staff at 2|42 Community Church, one of Michigan's largest and fastest growing churches, and a decade before that serving churches across Michigan and California as a creative director. Sermon series and Easter pushes, capital campaigns and weekend production, volunteer creative teams and weekly meetings.
He also knows what those years felt like: carrying a weekly deadline that never stops, never with quite enough hands. Leveret Drive is what he built afterward - an agency shaped around that experience, so church teams can get the kind of help Jon wishes he'd had: someone who already speaks the language, respects the budget, and shows up like staff.
Redeemer's had outgrown its room, packed services, split families, people walking out early. Their answer was a $4.25M generosity campaign to build a 900-seat auditorium; ours was the communications system to carry it: a campaign identity built on an open table, a vision book that tells forty years of history, and every printed piece a family touches between kickoff and Commitment Sunday.
The result: the congregation committed beyond the campaign goal. Redeemer's didn't just reach the number, they passed it.
Twenty years of doing this job means we can also teach it. If your church has willing hands but no one who's carried the communications role before, these engagements are often the highest-leverage money you can spend.
A standing call with your communications director or creative lead, someone who's held the role for two decades helping them plan series, manage the calendar, and navigate staff dynamics. The mentor most church communicators never get.
Christmas, Easter, a capital campaign, a staff transition. We plug into your team as overflow capacity, design, video, web, whatever the season demands, then step back out when the push is over.
Workshops that turn willing volunteers into a working creative team, writing announcements people hear, designing within a system, running social without burning out. Built from what actually worked across twenty years of weekends.
Take one piece or hand us the whole function. Every service below is offered to churches and nonprofits at discounted rates.
Before anyone visits your building, they visit your website. We build church sites that answer a first-timer's real questions, service times, what to expect, where to park, kids check-in, and rank when your neighbors search "church near me."
Learn moreChurch identity that outlasts the current logo trend, plus series branding your team can extend week after week, titles, graphics packages, stage and screen assets that hang together.
Learn moreStory films, baptism testimonies, series trailers, sermon clips cut for social. Cinematic work that treats people's stories with the weight they deserve.
Learn moreA feed that looks like your church actually feels, real people, real moments, sermon content that travels past Sunday, planned and posted on a rhythm your staff doesn't have to carry.
Learn moreGuest cards, series invites, signage, and lobby environments that make a first-time visitor feel expected, the physical layer of hospitality most churches under-invest in.
Learn moreStrategy, web, design, and content handled by one accountable team, the output of a communications department for less than a single full-time hire.
Learn moreTwenty years of watching offering dollars get spent taught us to price this carefully. A church plant meeting in a school and a multi-site congregation shouldn't be quoted from the same sheet, so we don't publish a percentage and pretend it's fair to both. Tell us your budget honestly, and we'll tell you honestly what it can buy, fixed-price projects, flat monthly engagements, no hourly meters.
No. The background is non-denominational, but the work, being findable, communicating clearly, welcoming people before they ever visit, is the same across traditions. We serve churches of any denomination and size.
We discount our standard rates for churches and nonprofits. The number itself is a conversation, because a church plant and a multi-site congregation shouldn't be quoted from the same sheet. Tell us your budget honestly and we'll tell you honestly what it can buy.
Yes. Coaching, support, and training stand on their own, a regular call with your communications lead, a training day for staff and volunteers, or an honest outside review of your weekend communications. Many churches start there.
We understand the hesitation, nobody wants their church to feel like a brand campaign. But marketing, done honestly, is hospitality: making sure the people already looking for a church can find yours, and know what to expect before they walk in. The Great Commission is a mandate to go and tell. Speaking clearly is not less faithful than mumbling.
A common benchmark is 3–5% of your total budget toward outreach and communications, with church plants and relaunches spending more for a season. But consistency matters more than the number, a modest budget spent steadily outperforms a big Easter push followed by silence. We'll help you set a figure that fits your size and season.
They search. The great majority of first-time guests research a church online before they ever visit, usually a "church near me" search, then your Google Business Profile, then your website, then your social feed to see if you're real. That chain is your new front door, and every link in it either welcomes people or quietly turns them away.
The first-time guest. Service times, address and parking, what to expect, dress, kids, how long the service runs, and a clear plan-a-visit path, above everything else. Most church websites are built for the people already attending. The ones that grow are built for the family deciding, on a Thursday night, whether to walk in on Sunday.
Google gives eligible nonprofits, including most churches with 501(c)(3) status, up to $10,000 per month in free search advertising. Most churches either don't know it exists or have a grant account sitting idle and misconfigured. We handle eligibility, setup, and the ongoing compliance that keeps the grant active.
Some things move fast, a corrected Google Business Profile and a clearer website can change your guest flow within weeks. Search rankings take three to six months to build. And people rarely visit after one impression; expect a dozen quiet touchpoints before a family shows up on a Sunday. We set expectations by channel and report plainly.
Fewer than you think. One platform done consistently beats four done sporadically. For most congregations that means Facebook for your existing community and Instagram or short-form video for the people you're trying to reach. We build a rhythm your staff and volunteers can actually sustain.
Yes, nonprofit work is its own practice for us, with the same discounted rates. Start at our marketing for nonprofits page.
Start with a free 30-minute conversation, no deck, no hard sell. We'll look at how your church shows up to a first-time guest online, point at what's in the way, and tell you what we'd fix first. The plan is yours to keep whether or not you hire us.
