Inside 01
Mission-first messaging.
Donors don't give to organizations; they give to outcomes. We build messaging around the people you serve and the change you make, not around your org chart or your programs list.
Why nonprofits hire us
We've sat in your chair.
For twenty years.
Most agencies treat a nonprofit like a small business with a sad budget. We know better, because we've lived the other side: the board that needs convincing, the development director carrying a goal she didn't set, the volunteer committee with strong opinions about fonts. Jon Usborne spent two decades as a creative director inside nonprofit organizations before founding Leveret Drive, so the learning curve you'd normally pay an agency to climb is already behind us.
Inside 02
Donors and volunteers, not "traffic."
A nonprofit funnel has two ends, money and hands, and they respond to different stories. We build for both: donation pages that convert, volunteer pipelines that fill, and email that keeps people close between asks.
Inside 03
Every dollar is a donation.
Your marketing budget was given, not earned, and somebody will ask how it was spent. We scope tightly, report plainly, and cut anything that isn't pulling its weight. Stewardship isn't a buzzword to us; it was our job.
Nonprofit work
Proof, not promises.
Two missions we've served.
Brand & Social · Education Nonprofit
Phoenix School of Roseburg
A 40-year-old second-chance school needed its brand to carry the weight of its story. We refreshed the identity around one line, Together we rise, then built a social presence that shows the mission working: students, gardens, open houses, real days.
, Brand refresh & guidelines
, Ongoing social media system
Web & Content · Housing Nonprofit
Community Catalysts
A Livingston County attainable-housing nonprofit was making the case from a template site. We rebuilt community-catalysts.org to lead with people and one clear invitation, then stocked it with a full library of housing-advocacy articles that works for donors, partners, and search alike.
, Full website redesign
, 50+ article content & SEO library
The toolkit
Everything a development office
wishes it had time to build.
Take one piece or hand us the whole function. Every service below is offered to nonprofits at discounted rates.
Service · Web
Websites, SEO & AIO
Your website is where a curious donor decides you're legitimate. We build sites that make the mission unmistakable, the donate button obvious, and the organization findable, in Google and in AI answers.
Learn moreService · Brand
Branding & Story
Most nonprofit brands grew by committee. We distill yours to one clear story and an identity system your staff and volunteers can apply without a designer in the room.
Learn moreService · Video
Video & Storytelling
Donor films, impact stories, event recaps, gala openers. We tell the story with dignity, no poverty imagery, no manufactured tears, because respect for the people you serve is also good fundraising.
Learn moreService · Social
Social Media
A feed that shows the mission working, week after week, planned, designed, and posted for you, so it doesn't die every time your program calendar gets busy.
Learn moreService · Print
Print & Collateral
Annual reports, appeal letters, event programs, capital-campaign packets, the printed pieces that still close major gifts, designed to feel worth the paper.
Learn moreService · Full team
Full Marketing Department
Strategy, web, content, and reporting handled by one accountable team, a whole marketing department for less than one full-time communications hire.
Learn moreNonprofit pricing
We discount our rates for nonprofits.
The number is a conversation.
A two-person food pantry and a statewide foundation shouldn't be quoted from the same sheet, so we don't publish a percentage and pretend it's fair to both. Here's how it works instead: tell us your budget honestly, and we'll tell you honestly what it can buy. Fixed-price projects, flat monthly engagements, no hourly meters, the same straight pricing our business clients get, marked down because the money was given, not earned.
What the conversation covers
Where your marketing dollars come from, and who has to approve them
What's urgent this year, a campaign, an event, a rebuild, versus what can wait
What your staff and volunteers can carry, so you only pay us for the rest
A scope and a number in writing before you commit to anything
Questions we actually get
Straight answers for nonprofit leaders.
Do you actually understand how nonprofits work?
From the inside. Before founding Leveret Drive, Jon spent 20 years in the nonprofit sector as a creative director, answering to boards, stretching thin budgets, recruiting volunteers, and making the case to donors season after season. We don't need a translator for words like development, stewardship, or capital campaign.
What does marketing cost for a nonprofit?
Less than our standard rates, we discount our work for mission-driven organizations. The exact number is a conversation, not a menu, because a two-person food pantry and a statewide foundation shouldn't be quoted from the same sheet. Tell us your budget honestly and we'll tell you honestly what it can buy.
Do you work with churches too?
Yes, church work is its own practice for us, with the same discounted rates. If you're on a church staff, start at our marketing for churches page.
Can you work alongside our volunteers and board?
That's usually the assignment. We build systems your staff and volunteers can actually run, templates, calendars, and training, rather than making you dependent on an agency for every post and postcard. Board presentations, when you need them, come with the work.
Make a move
The mission is too important
to stay a secret.
Start with a free 30-minute strategy session, no deck, no hard sell. We'll look at how your organization shows up to donors and search engines today, point at the leaks, and tell you what we'd fix first. The plan is yours to keep whether or not you hire us.
HQ in Brighton, MI · (810) 207-1015 · Serving nonprofits across the US & Canada
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