Marketing built for East Lansing's
business community.
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What we build for East Lansing
businesses and practices.
Use them all together, or one at a time.
Pick one service or hire our full marketing department. Everything is built to work as one system.
Every client. Every build.
You need a Marketing Pipeline so your customers can find you easily.
Is yours broken? We'll fix it in 90 days.
For every client we work with, we build a complete marketing pipeline. The build typically takes 60 to 90 days. After that, marketing stops feeling like guesswork and starts compounding.
Chat with UsSome of our work.
One team that knows the
capital region's economy.
Strategy, websites and search, ads, video, social, and design all live under one roof at our Brighton studio, forty-five minutes down I-96. East Lansing is a business town first: MSU research and its spinouts, healthcare systems, state government work, law and financial practices, and the trades that serve them all. We build marketing that speaks credibly to that audience and keeps qualified work coming in.
Everything under one roof.
Strategy, websites, video, ads, social, and design all come from one team, and we are close enough on I-96 for on-site sessions and shoot days.
We speak to decision makers.
Practice managers, procurement leads, and homeowners each research differently. We learn who signs off on your work, then build the message and targeting around them.
On location when it counts.
Video shoots at your office, facility, or job site, because clients trust seeing your real team and real expertise.
Built to compound.
We plan in quarters and years, so rankings, reviews, and content keep stacking into steady, predictable demand.
A steady system that grows
with your business.
We build the foundation first, so demand accumulates instead of restarting every quarter. Each step makes the next one stronger.
Find your best buyer
We identify the clients, institutions, and homeowners who drive your revenue, then build the strategy around them.
Build the foundation
Website, Google Business Profile, and tracking built to convert real demand before a single dollar goes to ads.
Win local and AI search
Map rankings and AI answers keep producing long after a feed scrolls by, so we prioritize the local search results that bring in qualified capital region work.
Grow month after month
Plain language reporting on leads and cost per lead, regular strategy reviews, and reinvestment in whatever is working hardest.
Five years ago, SEO meant ranking on page one of Google. Today, half the time your customers never see a list of links. They ask ChatGPT, they read Google's AI overview, and they get one answer. If your business isn't that answer, it's like you're on the second page of Google.
How we're leading the way with AI search.
We make you the answer AI gives.
When customers ask, AI recommends you.
Your customers ask ChatGPT, Perplexity, and Google's AI overviews and get one recommendation. We structure your website and content so that recommendation is you.
of Google searches now end without a click. The answer arrives before the click does.
AI now answers customers directly. Being that answer is the new page one of Google.
Schema, declarative copy, and topical authority. Your site built so AI can read, trust, and cite it.
When AI recommends you by name, the comparison shopping is already over.
East Lansing and the
surrounding areas.
Clients cross city lines every day across the capital region, so we optimize for the whole map rather than a single pin.
East Lansing
Downtown Grand River Avenue, the University Corporate Research Park, and the Trowbridge and Hagadorn business corridors.
Okemos & Meridian Twp.
The professional corridor east of campus, Grand River Avenue out to the Meridian Mall district.
Haslett & Bath Twp.
Lake Lansing, Haslett's neighborhoods, and Bath Township's growth corridors.
Lansing & Lansing Twp.
The capital city next door: downtown, the government and healthcare districts, and Frandor.
The wider capital area
From Mason to DeWitt to Grand Ledge, wherever Greater Lansing customers search for what you offer.
Book your free Consultation.
Because your business deserves marketing that serves you as well as you serve your own clients.
Commonly asked questions.
Straight answers for East Lansing businesses, and for anyone weighing an agency.
Something we missed? Ask us anything.
Leveret Drive is headquartered in Brighton, Michigan, roughly forty-five minutes from East Lansing on I-96. We serve East Lansing clients in person and remotely: planning sessions and video shoots happen on site, and everything else runs over video calls and shared reporting.
Pricing is built around your business: its size, its goals, and the scope of the systems you need. Single projects like a website or brand identity are priced flat; ongoing marketing is a monthly partnership, and most clients invest between $2,500 and $10,000 per month depending on how fast they intend to grow. After your initial strategy session you'll get a detailed proposal in writing, so you know exactly what you're getting before anything begins. Never a surprise invoice.
Leveret Drive is a full-service marketing agency offering branding, website design, SEO and AI search optimization, social media management, graphic design, paid advertising (PPC), and video production. Everything is built to work together, not as a disconnected campaign. Most choose to benefit from the full marketing system, but some choose one service and grow from there.
It varies by channel. Paid ads generate data and leads within weeks; SEO and AI search visibility typically build over three to six months; branding pays off from day one and keeps paying for years. We set honest timelines by channel up front so you always know what to expect and when.
AI search optimization is the practice of structuring your website so AI tools like ChatGPT, Google AI Overviews, and Perplexity cite your business when people ask them for recommendations. A growing share of buyers now research through AI before ever visiting a website, if your business isn't structured to be found there, you're invisible in those moments. We build it into every website we make.
Local and AI search reward clear, well structured relevance. We build it with Google Business Profile optimization, reviews, citations, service area pages, schema markup, and content written as direct answers, all tied to East Lansing, Okemos, Haslett, and Lansing. That is what earns a spot in the map pack and in AI recommendations.
Yes. For most East Lansing businesses the map pack is the front door, and AI answers are quickly becoming the second one. We manage Google Business Profiles, review strategy, and the site structure that feeds both, tracking the East Lansing, Okemos, and Lansing searches that turn into booked work.
The first step is a free consultation. From there we send a scoped proposal, and most engagements start within two to three weeks. If you have a timing factor like a fiscal year, a grant cycle, or a seasonal peak, tell us early and we will build the schedule around it.
No, we earn the partnership month over month. Projects are scoped with clear deliverables and timelines, and ongoing work continues because it's producing results, not because a contract traps you. Every agreement spells out scope, terms, and how changes are handled before you sign.
We track the metrics that connect to revenue, leads, calls, bookings, and sales, not vanity numbers. You get plain-English reporting on what we did, what it produced, and what we're adjusting next, so you always know exactly what your marketing is returning.
Yes, small and mid-sized businesses are who we serve best. Businesses with excellent reputations and word-of-mouth deserve marketing that matches, and our strategies are sized to real budgets and real teams, whether you're local to us or anywhere else.
We'll chat through your goals, review where your marketing stands today, and identify your biggest opportunities. You'll leave the call with solid suggestions you can act on whether you hire us or not.
Absolutely. Not everything needs a rebuild, we often refine what's working, fix what isn't, and fill the gaps. If a full redesign genuinely serves you better, we'll tell you why and show you what it changes before you commit to anything.
We build marketing systems, not one-off campaigns, brand, website, content, and ads designed to work together. We set realistic expectations instead of overnight promises, put plans in writing, and treat your business like a partnership: your reputation earned the trust, our job is to make sure the market can see it.