Lansing is where Michigan decides.
Make sure it decides on you.
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Six services, one system,
a half-million-person metro.
Use them all together, or one at a time.
Bring us in for a single project or hand us the whole function. Either way, it is designed to work as one system.
Every client. Every build.
You need a Marketing Pipeline so your customers can find you easily.
Is yours broken? We'll fix it in 90 days.
For every client we work with, we build a complete marketing pipeline. The build typically takes 60 to 90 days. After that, marketing stops feeling like guesswork and starts compounding.
Chat with UsSome of our work.
Lansing businesses
hire Leveret Drive.
We are a small Michigan team that builds marketing systems instead of selling tactics one at a time. Search, website, ads, video, and social all run from one strategy, by the same people who wrote it. That means no handoffs, no channel working against another, and no month where nobody can tell you what the spend produced. Our headquarters is in Brighton, forty minutes east on I-96, and we already work the capital corridor every week.
One system, not six vendors.
Most businesses buy marketing in pieces and end up refereeing between them. We own the whole function, so the site, the ads, the video, and the social feed all point at the same goal.
Owners, not account reps.
You talk to the people doing the work. The same team that maps your strategy writes the copy, runs the campaigns, and picks up the phone when something needs to change this week.
Michigan clients, real results.
We work with service businesses across Southeast and Mid-Michigan, from Brighton to East Lansing, Okemos, and DeWitt. We report on leads and revenue, not impressions, and we stay accountable to those numbers.
Steady beats flashy.
Sequence beats spend.
Lansing rewards the patient operator. Budgets here move on fiscal calendars, vendors get vetted, and reputations are built over years, so scattershot marketing burns money that a sequenced system would multiply. We build in a deliberate order, the way this town does business.
Study the district
Before anything launches, we chart your competitive field across the tri-county metro, who ranks, who bids, what your customers actually type when they need what you sell.
Build the platform
Website, Google Business Profile, messaging, and tracking get squared away first. Traffic sent to a weak foundation is money spent proving the wrong point.
Run the campaign
Local SEO, paid search, content, and social roll out in sequence, each channel measured against qualified leads from your Lansing service area, not vanity metrics.
Hold the seat
Rankings and reputations need defending. Monthly reporting in plain English, honest adjustments when data demands them, and a system that keeps gaining ground year over year.
Five years ago, SEO meant ranking on page one of Google. Today, half the time your customers never see a list of links. They ask ChatGPT, they read Google's AI overview, and they get one answer. If your business isn't that answer, it's like you're on the second page of Google.
How we're leading the way with AI search.
We make you the answer AI gives.
When customers ask, AI recommends you.
Your customers ask ChatGPT, Perplexity, and Google's AI overviews and get one recommendation. We structure your website and content so that recommendation is you.
of Google searches now end without a click. The answer arrives before the click does.
AI now answers customers directly. Being that answer is the new page one of Google.
Schema, declarative copy, and topical authority. Your site built so AI can read, trust, and cite it.
When AI recommends you by name, the comparison shopping is already over.
One capital, three counties,
one customer base.
Greater Lansing doesn't respect municipal boundaries, your customers commute across Ingham, Eaton, and Clinton counties daily, and your marketing should travel with them.
Lansing
Downtown and the Capitol complex, REO Town's revival, Old Town's shops and studios, and the south-side neighborhoods along Cedar and MLK.
East Lansing
Michigan State's hometown next door, a university economy of 50,000 students plus the year-round households around it.
Okemos
Meridian Township's professional hub, where many of the region's physicians, advisors, and executives live and hire.
DeWitt
Clinton County's commuter towns north of the city, where new subdivisions keep feeding demand for home services.
Grand Ledge
West into Eaton County, Grand Ledge and the corridor along Saginaw Highway toward Delta Township's retail base.
Holt & Delhi Township
The growing communities south of I-96, one of the metro's steadiest residential markets for trades and services.
Book your free Consultation.
Because your business deserves marketing that serves you as well as you serve your own clients.
Commonly asked questions.
Straight answers for Lansing businesses, and for anyone weighing an agency.
Something we missed? Ask us anything.
No. Our only office is our headquarters at 142 Brighton Lake Road, Suite 102e, Brighton, MI 48116, roughly 40 minutes from downtown Lansing, straight down I-96. We'd rather tell you that plainly than rent a mailbox address to look local. We already work with businesses in East Lansing, Okemos, and DeWitt, so the capital region is familiar territory, and the drive west is a routine part of our week.
Pricing is built around your business: its size, its goals, and the scope of the systems you need. Single projects like a website or brand identity are priced flat; ongoing marketing is a monthly partnership, and most clients invest between $2,500 and $10,000 per month depending on how fast they intend to grow. After your initial strategy session you'll get a detailed proposal in writing, so you know exactly what you're getting before anything begins. Never a surprise invoice.
Leveret Drive is a full-service marketing agency offering branding, website design, SEO and AI search optimization, social media management, graphic design, paid advertising (PPC), and video production. Everything is built to work together, not as a disconnected campaign. Most choose to benefit from the full marketing system, but some choose one service and grow from there.
It varies by channel. Paid ads generate data and leads within weeks; SEO and AI search visibility typically build over three to six months; branding pays off from day one and keeps paying for years. We set honest timelines by channel up front so you always know what to expect and when.
AI search optimization is the practice of structuring your website so AI tools like ChatGPT, Google AI Overviews, and Perplexity cite your business when people ask them for recommendations. A growing share of buyers now research through AI before ever visiting a website, if your business isn't structured to be found there, you're invisible in those moments. We build it into every website we make.
Yes. A lot of Lansing revenue flows through contracts, referrals, and procurement rather than walk-in traffic, firms selling to state agencies, healthcare systems, associations, and the contractors who service their buildings. For that kind of buyer we emphasize credibility assets: a website that survives a due-diligence read, case studies, LinkedIn presence, and search visibility for the exact services a purchasing manager types in.
We do. Greater Lansing spreads a half-million people across Ingham, Eaton, and Clinton counties, and most service businesses draw customers from all three. Our work regularly reaches East Lansing, Okemos, DeWitt, Grand Ledge, Holt, and Delhi Township, and we build campaigns around your real service territory instead of a single zip code.
As often as the work calls for. Forty minutes on I-96 is close enough that kickoffs, quarterly strategy reviews, and video shoot days happen at your Lansing location without travel fees or scheduling drama. Between those visits, execution and reporting run remotely, you get in-person accountability where it counts and efficiency everywhere else.
No, we earn the partnership month over month. Projects are scoped with clear deliverables and timelines, and ongoing work continues because it's producing results, not because a contract traps you. Every agreement spells out scope, terms, and how changes are handled before you sign.
We track the metrics that connect to revenue, leads, calls, bookings, and sales, not vanity numbers. You get plain-English reporting on what we did, what it produced, and what we're adjusting next, so you always know exactly what your marketing is returning.
Yes, small and mid-sized businesses are who we serve best. Businesses with excellent reputations and word-of-mouth deserve marketing that matches, and our strategies are sized to real budgets and real teams, whether you're local to us or anywhere else.
We'll chat through your goals, review where your marketing stands today, and identify your biggest opportunities. You'll leave the call with solid suggestions you can act on whether you hire us or not.
Absolutely. Not everything needs a rebuild, we often refine what's working, fix what isn't, and fill the gaps. If a full redesign genuinely serves you better, we'll tell you why and show you what it changes before you commit to anything.
We build marketing systems, not one-off campaigns, brand, website, content, and ads designed to work together. We set realistic expectations instead of overnight promises, put plans in writing, and treat your business like a partnership: your reputation earned the trust, our job is to make sure the market can see it.