Search work behaves completely differently depending on what it is done to. Put it on a slow site with unreadable markup and no schema, and every month you pay to hold a position you lose again the moment you stop. That is rent. Put the same work on a site that is fast, structured and readable, and each month adds something that stays: pages that keep ranking, questions you now own, citations that keep agreeing with each other.
So we look first, and we tell you which one you are buying. Sometimes the honest answer is that a rebuild first costs less over a year than twelve months of fighting the platform. We would rather say that up front than take the retainer and blame the website later.
Have us look at your siteNot a checklist of forty micro-tasks. These five are what move qualified conversations, and the same groundwork is what makes a site quotable inside an AI answer.
Search engines and assistants both discount pages that are obviously duplicated. A local page earns its keep when it names the market honestly: who we work with there, what the work looked like, how far we travel. We do this for our own business across twenty-two Michigan towns, which is how we know what it costs and what it returns.
Proof that we run this on ourselves, and a useful look at what one of yours would read like.
Every level keeps the site alive and its SEO configuration current. What changes is how much new work happens each month. Most clients belong in the middle one.
Hosting, SSL, backups, updates, security, uptime and speed monitoring, thirty minutes of edits. Search Console and Analytics, sitemap and robots, indexation checks, schema validation, titles and meta, Google Business Profile kept accurate. Quarterly technical and answer-engine readability check.
Required on every site we build. Holds ground rather than taking it.
Everything in Care, plus one new question-shaped page or post a month, keyword and query tracking with a monthly ranking report, internal linking maintained, schema extended as the site grows, a monthly report on where AI answers name you, and two hours of edits.
Businesses that want to keep gaining ground without a full program.
Everything in Growth, plus up to four content pieces a month, local page and citation work, competitor and query-gap analysis, conversion testing on the pages that matter, a quarterly strategy call and priority turnaround.
Businesses that intend to own the answers in their market.
A chatbot trained on your content, wired to your calendar, can be added to any level from $1,200 with $147 a month. Build pricing sits on the website page.
Website builds from $2,997Impressions and bounce rate are not results. These are the five we hold ourselves to, and the fifth is the one almost nobody else measures.
First real movement in sixty to ninety days on technical and local work. Six to nine months for content to earn positions in a competitive market. Anyone promising results in thirty days is either in a market with no competition or not telling you the truth.
Yes, because the groundwork is shared. Crawlability, structure, schema, speed, consistent citations and genuinely useful content are what earn a position and what make a page quotable inside an answer. What changes is the measurement: rankings alone no longer tell you whether you are being recommended.
Twelve months on Care, because a site left unmaintained drifts and our name is on it. Growth and Partner run month to month after an initial ninety days, which is the minimum honest window for this work to show anything.
Often yes. If the site is structurally sound we work on top of it. If it was assembled in a page builder with unreadable markup, no schema and slow pages, monthly work becomes rent, and a rebuild costs less over a year. We tell you which case you are in before you commit.
We do. Content is written here, schema is written by hand, and the answer check is run by a person reading what came back. Nothing is passed to a reseller, and nothing in the report is generated by a tool we do not read ourselves.
Yes. We are in Brighton, Michigan and work nationally. Local work is set up for whichever markets you serve, whether that is three towns or thirty states.
